Should You Use Email Marketing Lists?
One of the best ways for you to drive traffic to your online and sometimes even your off-line business is through targeted email marketing lists. There are a number of things that you need to consider whenever choosing one of these lists, however, some of which may make the difference in how successful you are with your email marketing efforts. For example, you need to understand what opt-in is and whether you should go with single or double opt-in. You might also need to look into using a bulk email service in order to make the most out of your email marketing lists.
The first thing that you need to consider is exactly how targeted your list is to what you are offering. The Internet is a lot different than a department store, although most beginning marketers do not quite grasp that concept at first. On the Internet, it is all about making an offer which is perfectly suited to the individual in which you are making it to. That is why you must make sure that any lists you purchase are targeted to your specific niche and that there are not a lot of unwanted e-mails that are included inside of the list.
The second thing that you need to consider is the type of opt-in which is offered to the individuals on the list. The two main types are either single or double. Whenever somebody is a single opt in, that just means that they filled out the form on your website or gave the email address to somebody but never confirmed it. If you use double opt in, you will receive a much higher open rate because you are going to receive a confirmation from those individuals that they actually want to receive email from you.
Email marketing lists can be any size and believe it or not, some of the smaller lists may get more of a response than some of the larger ones that are available. This is something that most of the companies that are involved with bulk email service will not disclose to you. It is not about sending your message out to millions of people, it is about sending your message to people that are going to respond to what it is that you are offering. Instead of just mailing blind, you need to develop a relationship with your list in order to get more of a response rate out of them.
Once you have chosen the right type of email marketing lists, you would be surprised with exactly how much you're going to receive in return. Provided they are opt-in doubly and that they are targeted to your specific offer, you can expect to receive anywhere from a 10% up to a 15% response rate. If you are going with a bulk email service that tells you you can expect more than this, they are probably not disclosing the full truth to you. Be a smart marketer, and understand what you are getting into before you actually sign on the dotted line.
